Trending Topics
Updated 6m ago
| Topic | Hook Angle | Potential | |
|---|---|---|---|
| Why homeowners ghost after the estimate | The real reason "I'll think about it" means no | 88High | |
| The $900 lead vs. the $9K lead | What cheap leads actually cost you in year one | 85High | |
| Before/after photos that actually sell | Why your job photos aren't converting | 91High | |
| The 3-bid trap | Why competing on price loses the best clients | 79Med | |
| What a 5-star review is actually worth | The math behind referral-driven growth | 74Med | |
| Insurance claim jobs: worth chasing? | The margin truth on insurance work | 63Med | |
| Off-season slowdown fix | What to post when the phone stops ringing | 58Low | |
| The crew photo nobody wants to post | Why showing your team builds more trust than showing the work | 52Low |
Competitor Pulse
4 accounts monitored
@thelandscapeguy+
INSTAGRAM
Posted 3x this week — one Reel hit 1.2M views on a "job site walkthrough" format.
@hardscapepros+
INSTAGRAM
Shifted to text-hook Reels this week — engagement rate up 18%.
@concretecoach=
INSTAGRAM
Quiet week — one post, no format changes worth flagging.
@roofingmarketingco=
INSTAGRAM
Testing longer-form 90s Reels — early engagement is soft.
Hook Formula Library
5 formulas
The Myth-Bust
"Everyone tells you [common belief]. Here's why that's wrong."
The Confession
"I used to [old habit] until I found out [reveal]."
The Countdown Stakes
"You have [X days] before [consequence] — here's the fix."
The Direct Callout
"If you [specific behavior], stop. Do this instead."
The Number Promise
"[X] things about [topic] nobody explains properly."
Quick Capture
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